Who is Using Pinterest?

I don't understand why, but Pinterest is one of the new Internet rages.  According to PC World, Pinterest is the "social networking darling of 2012."  PC World also reports that it's mostly used by females - kind of line a virtual pinboard, like what you might have on your office or cubicle wall.

The PC World article:

http://www.pcworld.com/businesscenter/article/251106/should_you_care_about_pinterest.html

Another PC World article highlights how scammers are targeting Pinterest, as well:

http://www.pcworld.com/businesscenter/article/251936/pinterest_is_fertile_ground_for_online_scams.html